Personal Brand Scope · Prepared for

Emily
McDonald

EM on the Brain · Scottsdale

The podcast is working, the audience is growing, and the book and the tour are about to land on top of everything you already make. What has been missing is a team and a system, so the content keeps its quality while the volume goes up. This is that team: your episodes edited to hold attention on YouTube, clips going out every day, and a launch plan for MindCraft and the tour that runs without you carrying it. You bring the ideas and the voice. Buck and the Qinary team bring the strategy, the edit and the publishing.

Monthly partnership

Strategy Included

$4,997/month

Your brand strategy, podcast production, daily clips on YouTube, Instagram and TikTok, and your book and tour launch. A three month minimum, then month to month.

01 / What's included

Six pieces, itemized.

Custom to you, start to finish. No templates, no stock looks and no AI edits. Real editors who learn your style and keep the quality you are known for.

Strategy · first week

Your Brand Strategy

Your brand, your persona and your audience, worked through with Buck in a half day session at our Scottsdale studio.

Your brand: who you are, what you teach and the position no one else can copy
Your persona: how you sound and show up, so every post reads like you
Your audience: the people you are building a community with, and what makes them buy the book, the ticket and what comes next
Your pillars and cadence: teaching, your story and your life, and how much of each on every platform
Your goals for six months, one year and three years, so we measure business results, not just views
Version one of your strategy delivered after the session, then tweaked with you until it fits

Every episode

Podcast Production

EM on the Brain, edited for YouTube retention.

A full edit of every episode: pacing, b-roll, graphics and text on screen that keep people watching
A custom thumbnail and title for every episode, designed to earn the click
Descriptions, chapters and publishing to YouTube, Spotify and Apple
Your iPhone episodes keep their feel; we make them look and move better
Up to two studio recordings a month at Qinary in Scottsdale when you want the polished look

Every day

Daily Clips and Publishing

One episode becomes a week of content.

Short clips every day on YouTube Shorts, Instagram and TikTok, cut from your episodes
Your b-roll, travel and event footage turned into posts, so nothing sits on your phone
Captions and hooks written in your voice, posting times and scheduling handled for you
A calendar you can see, so you can hold or pull anything before it goes out
Edited by real people, not AI

November to April

Book and Tour Launch

MindCraft and the tour, marketed on schedule.

The book posting plan built in: two to three posts a week in November, four to five in December, every day in January
Tour ticket launch content for November 17
Launch week content for MindCraft on January 26
Tour promotion city by city, March 17 to April 3
Book and tour content mixed into your everyday posts, so it never reads like an ad

Starting today

Slack and Your App

Buck in your pocket, and an app for content on the go.

Your private Slack channel with Buck and the team, set up as soon as you sign
Your own app on your phone, loaded with your strategy
Prompts in the app when you need an idea, with a camera right there
Record, hit send, and it goes straight to editors who already know your style

Every month

Coaching and Results

A system that gets sharper every 30 days.

Coaching from Buck in Slack, so the content stays authentically you
An audit of your current accounts, then analytics each month on what performs best
Every 30 days we review your numbers and adjust the plan
Guidance on what to share from your personal life, and where

02 / How it runs

Strategy first, then momentum.

The book plan starts in November, so we move fast.

Once you sign
Kickoff

Your strategy session

A half day with Buck at our Scottsdale studio on your brand, your persona, your audience, your goals and your launch dates. Your accounts are connected and we audit what is there.

Days later
Version one

Your strategy, written down

You read it, tell us what fits and what does not, and we tweak it. Your app is delivered, and your episode style and thumbnail look are set with you.

Right after
Rolling

Episodes and clips moving

Every episode edited and published, clips out every day, and the book plan running from November.

January to April
Launch

MindCraft and the tour

Book launch on January 26, then the tour from March 17 to April 3. After the first three months it runs month to month.

03 / Who does what

You be you. We do the rest.

You record. Everything after that is ours.

Your side

The ideas

Your strategy session with Buck
Your episodes, recorded your way or in our studio
B-roll and quick videos from your phone when you have them
Your book and tour dates and assets

No editing, no thumbnails, no scheduling.

Our side

The system

Your strategy, pillars and app
Every episode edit, thumbnail and upload
Daily clips on YouTube, Instagram and TikTok
The book and tour content plan
Coaching from Buck
A monthly read of what is working

Your accounts, your content and your brand stay in your name the whole way through.

04 / Investment

Every line, itemized.

One monthly fee. The strategy, normally $10,000 on its own, is included. All figures are in US dollars.

Every month

Everything below

Brand strategyHalf day session at the studio, with version one delivered after

Included

Podcast productionFull edit, thumbnail, title and publishing for every episode, plus up to two studio recordings a month

Included

Daily clips and publishingEvery day on YouTube Shorts, Instagram and TikTok, with captions, scheduling and a calendar you can see

Included

Book and tour launchThe MindCraft posting plan and tour promotion, November to April

Included

Slack, your app and coachingA private Slack channel with Buck, an app on your phone and a monthly read of what is working

Included

Monthly partnershipThree month minimum, then month to month

$4,997/month

Not included in this scope: guest booking, PR and press releases, AI search optimization, app development, websites, email and newsletters, paid advertising, and travel to tour stops. When you are ready for any of those, we will scope it and send you the number.

Just make the commitment, and we do it together, one step at a time.

Start here

Monthly

$4,997/month

Strategy included, three month minimum

First payment today, then the same date each month. Month to month after the first three. Card or bank account.

First Name

Last Name

Email for the receipt

Phone

Company being billed, if any

Service Agreement and Resource Reservation

By submitting payment, Client agrees to the following terms. This payment constitutes a binding service agreement between Client, being Emily McDonald and any company named at checkout, and Qinary Corporation, an Arizona corporation ("Company"). Upon execution of this agreement, a dedicated team is assembled and assigned to Client's account. All fees are billed in advance to reserve team capacity and production resources, and payment is due in full regardless of utilization. Non-participation, including missed meetings, unanswered communications, or failure to supply access or materials, does not constitute grounds for cancellation, pause, credit or refund. All fees are stated and charged in United States dollars.

Term and Payment

The fee is $4,997 per month, charged automatically on the same date each month, or on the last day of a shorter month, beginning on the date of first payment. This agreement has a minimum committed term of three consecutive months (three monthly payments, $14,991 in total). Early termination during the minimum term requires payment of all remaining payments in the minimum term. After the minimum term the agreement continues month to month until either party gives written notice before the next monthly payment date, and services end at the close of the month already paid.

Scope

Company will provide a brand strategy for Client, covering brand, persona, target audience, content pillars, cadence and goals, developed in a half day strategy session with Buck Wise at Company's Scottsdale studio and delivered as a written version one strategy, revised with Client. Company will provide podcast production for each episode of Client's podcast supplied by Client: editing, graphics, a custom thumbnail, title, description and publishing to YouTube, Spotify and Apple Podcasts, and up to two studio recording sessions per month at Company's Scottsdale studio, scheduled in advance. Company will edit short clips from Client's episodes and other video Client supplies, write captions and on-screen text, and schedule and publish content every day, once Client is supplying material, to Client's YouTube, Instagram and TikTok accounts, with the upcoming calendar visible to Client. Company will plan and produce content promoting Client's book and tour from November 2026 through April 2027 as part of that publishing. Company will provide a private Slack channel with Buck Wise, a client app with content prompts and upload, coaching by Buck Wise, an initial audit of Client's existing accounts and a monthly review of performance.

Not Included

Excluded from this agreement and available only under a separate scope and fee: guest booking, public relations and press releases, AI search optimization, app or software development, website work, email platforms and newsletters, paid advertising spend and management, and travel to events or tour stops.

Client Participation

Client will supply podcast episodes, video and other material for publication, and take part in the strategy session. The volume and quality of published content depend on the material Client supplies.

Content Approval

Upcoming posts and episodes are visible to Client, and Client may ask for any post to be held or removed at any time. Content supplied by Client is otherwise treated as approved for publication.

Access and Accounts

Client's accounts remain in Client's name throughout. Client is responsible for keeping two-step verification on devices Client controls. Company's access is removed at the end of the engagement.

Content and Intellectual Property

All content, strategies, brand assets and deliverables created by Company on behalf of Client remain the intellectual property of Client upon full payment. Company retains the right to showcase work in portfolio, case studies and promotional materials unless Client provides written objection.

Client Responsibilities

Client is responsible for the rights to any content, images, music and names supplied to Company, for the consent of anyone who appears in content Client supplies, for timely approvals, and for the accuracy of information published, including any health, scientific or professional claims.

Results

Social platforms are third-party systems that Company does not control. Reach, followers, engagement, book sales, ticket sales and business results depend on factors outside this engagement, including platform changes and market conditions. Services are provided on a best-effort professional basis and no specific result is guaranteed.